The Hallway launches Connect division expanding PR offering to social, search and programmatic

Miranda Ward

July 8, 2016 9:13

Independent agency The Hallway is restructuring its business into two divisions, expanding its two-year-old dedicated PR division to include social, programmatic media and search.

The agency has tapped former Host Sydney digital planning director Pascal Winkler to head the new offering, dubbed Connect, while The Hallway ECD and partner Simon Lee will head up its counterpart Create which will focus on creative effective ideas across all channels.

Winkler joins The Hallway to lead new ‘Connect’ offering

Explaining the restructure, The Hallway CEO Jules Hall told Mumbrella: “We originally bought PR and social in-house three years ago because a lot of the ideas we were generating lived beyond paid media.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.