Heineken’s new creative is ‘a real eye-opener’

June 13, 2023 9:27

Heineken has come out with a humourous new social creative off the back of Apple’s Vision Pro launch.

Devised by the global team, and since rolled out in Australia, the pop culture inspired creative features a top view of a Heineken beer, with the opening and tab replaced by Apple’s Vision Pro product.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.