Hush exposes the reality (and unreality) of PR

Today’s Hush column in Sydney’s Sunday Telegraph is something of a PR industry newswire (not that there’s necessarily anything wrong with that).  

Dr Mumbo’s favourite story is that Sweaty Betty PR has shot a pilot of a reality show for the Seven Network . Journos beware – your tantrums may be taped.

Mind you, PR agency Marketing Elements had less reason to be delighted to open today’s newspaper.

Hush says the agency tried to foist year-old snaps of swimmers Eamonn Sullivan and Stephanie Rice onto the paper by crudely Photoshopping Australia Day underwear onto on old picture.

topics public relationsSunday TelegraphSweaty Betty

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Comments: 1

Bill Posters 25 Jan 10

How are the Sweaty Betty girls going to do a reality show without any apparent connection to reality?

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exmags 1 Feb 10

I’ve been waiting for one of these down under – and who better for the job (or, who’d dare give the gig to anyone else)? Love a good hair clump.

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