Dr Mumbo

Hush exposes the reality (and unreality) of PR

Today’s Hush column in Sydney’s Sunday Telegraph is something of a PR industry newswire (not that there’s necessarily anything wrong with that).  

Dr Mumbo’s favourite story is that Sweaty Betty PR has shot a pilot of a reality show for the Seven Network . Journos beware – your tantrums may be taped.

Mind you, PR agency Marketing Elements had less reason to be delighted to open today’s newspaper.

Hush says the agency tried to foist year-old snaps of swimmers Eamonn Sullivan and Stephanie Rice onto the paper by crudely Photoshopping Australia Day underwear onto on old picture.


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