If it’s good enough for Jeff Bezos…
Access PR’s Andrea Kerekes argues Medium.com is the one important trick Australian marketers might be missing out on.
Elon Musk has been all over it for a while now and Jeff Bezos exposed his Mr Pecker blackmail scandal there just last week.
Mike Cannon-Brookes will recommend a good read and everyone can get inside the head of Gary Vaynerchuk.
There are 90 million unique readers monthly who spend an average of seven minutes reading each article and it’s the fastest-growing open content platform in the world.
I can’t stand Medium. It might have started with the best intentions but it’s become a collection of good reading experience antipatterns. The relentless popups asking you to join. The fact that if you press PgDown it scrolls you a few lines down from what should’ve been the next bit to read. It’s a shitshow.
The line I like about it is: Medium. For when your ideas are neither rare nor well done.
That said, there’s definitely opportunities for marketers to get messages out. It’s another off-site platform to target.
Interesting, Simon. So far I haven’t had the same experience but maybe I am still in the honeymoon period!
I’ve been a subscriber to Medium for a while and I find it the most diverse and interesting of my “go toos“. It’s jam packed with edifying content and anyone who dismisses it out of hand isn’t using it as it was intended. It’s all about words and writing really. My subscription also gives me links to other portals as well. My only concern is that it will get too big!
50? Medium…
Does it allow for Google Analytics integration, in fact? It looks like that was one of Medium’s features for a limited time. Now it appears to have been phased out. I’m trying to find more information on this, but reporting on it is hard to find.