Influencer market regulations are ‘music to our ears’ says Henry Tajer

With tougher economic conditions putting marketing budgets under increased scrutiny, Henry Tajer is confident of the opportunity for influencer marketing.

“It’s a bit boring to be quite honest,” Tajer told Mumbrella, “because every time there’s some economic clouds, all the doomsayers come out and say ‘our budget’s gonna be cut’.

“[Tapping] into and really [leveraging] the most power channel available – human beings – is insurance in a tough economic climate.”