Innocean wins pitch for Geotab’s creative, media and brand strategy

July 1, 2024 8:53

Innocean Australia has been appointed to the strategic, creative and media account for Geotab, following a competitive pitch process.

Geotab, which is a leader in fleet management solutions and connected transportation, hopes to expand its footprint and enhance its service offerings with the appointment.

Innocean’s consulting company, lowercase, has also been selected to lead research for Geotab to measure and bridge the gap between the ANZ and Southeast Asia B2B strategies.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.