Innocean wins pitch for Geotab’s creative, media and brand strategy
Innocean Australia has been appointed to the strategic, creative and media account for Geotab, following a competitive pitch process.
Geotab, which is a leader in fleet management solutions and connected transportation, hopes to expand its footprint and enhance its service offerings with the appointment.
Innocean’s consulting company, lowercase, has also been selected to lead research for Geotab to measure and bridge the gap between the ANZ and Southeast Asia B2B strategies.
“We are excited to work with Innocean and lowercase to elevate our brand and optimise our strategies,” said Lia Geraissate, APAC marketing lead at Geotab.
“The combined expertise of both agencies will help us better understand our markets and deliver superior value to our customers. This partnership is a significant step forward in our mission to lead the fleet telematics industry in innovation and customer satisfaction.”
Jasmin Bedir, CEO of Innocean, added: “We are thrilled to partner with Geotab and bring our expertise in brand strategy, creative, and media to support the company’s growth ambitions in the fleet telematics sector.
“Creating impactful and innovative messaging that resonates with diverse audiences across APAC is something we’re passionate about.”
Innocean will combine consultancy, strategy, creative, media, and AI research excellence to enhance Geotab’s presence in market, and drive growth across the wider APAC region.
Headquartered in Canada, Geotab has more than 50,000 customers across 160 countries, processing billions of data points hourly for more than 4 million vehicles. It leverages data analytics and AI to enhance fleet performance, safety and sustainability, while optimising costs.
Matt Morgan, managing director at lowercase, said: “Our TBX tool will provide the depth of one-on-one interviews with the scale and speed of quantitative research, offering Geotab detailed and actionable insights that measure the gap between markets, business and customers.
“This research will be crucial in understanding the distinct needs and opportunities within the APAC market, ensuring that Geotab’s strategies are precisely tailored to each region.”
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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topics
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Innocean
Innocean Australia
Jasmin Bedir
Lia Geraissate
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Matt Morgan
Media
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