iProspect wins account for Flight Centre corporate travel brands in QLD
Dentsu’s iProspect will look after digital strategy and performance media for Flight Centre in Queensland across its corporate travel brands.
Dentsu Queensland managing director, Chris Ernst, said the account win and new relationship will see Dentsu support Flight Centre brands Corporate Traveller, FCM Travel, and ‘Stage and Screen’.
iProspect Brisbane new head of client leadership, Chris Harper, with Dentsu QLD MD Chris Ernst
Ernst said Dentsu will support the brands in market with strategy and investment across multiple channels: “We are thrilled to have been chosen to partner with the Flight Centre business and specifically their corporate travel brands in FY22 and beyond.
“This is a fantastic opportunity for Dentsu and iProspect in Queensland to work with a globally recognised brand and team, and to have been chosen based on our performance media and analytics capabilities is something we’re very proud of.”
Flight Centre Travel Group global corporate digital marketing manager, Bree Milkovic, said the iProspect team were a great fit for Flight both culturally and thanks to their deep experience.
“The iProspect team offer a blend of deep-craft capability and passionate performance-driven strategic thinking which was exactly what we were looking for in a partner.
“They’re also a great group of people and a wonderful cultural fit for Flight Centre which is something that’s very important for our business. We’re very much looking forward to working with them across our corporate brands in Australia.”
Ernst also announced the hire of former OMD regional director Chris Harper, who’ll join as iProspect head of client leadership. He previously spent ten years working across iProspect and Carat brands internationally.
Harper added: “The team here in Brisbane is incredibly talented and I can’t wait to work alongside them and the other Dentsu brands to deliver truly outstanding performance-driven brand building strategies for our new and existing clients.”
iProspect re-launched globally in March, with a new brand proposition and new capabilities as it moves to become a digital-led ‘end-to-end’ media agency.
The overhaul saw the iProspect offering evolve to include performance-driven brand building at a global level, embracing a new ‘Brands Accelerated’ tagline, also unveiling a new logo and website.
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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.
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