Kaimera announces multiple new client wins, prompting agency growth

Independent media agency, Kaimera has announced a number of new client wins, including BritBox, Campos Coffee, Aston Martin and My Muscle Chef.

Kaimera has reported that the wins have resulted in a $20 million increase in billings for the agency, prompting a series of new hires to accomodate its growing client roster.

The agency said staffing numbers have grown by 30%, with hires across all roles from graduate to manager positions.

Nick Behr

Nick Behr, CEO of Kaimera, said: “It’s becoming increasingly apparent that many marketers are looking for a new type of media agency; an agency partner that doesn’t make things more complicated or confuse clients with jargon but is designed to create client-centric media solutions and talk like human beings, not media machines. At Kaimera we embrace simplicity. We have a highly experienced and senior team; this allows us to untangle complexity without losing rigour or media expertise.”

Each of the new client wins have appointed Kaimera for a number of different services, ranging from strategy, planning and buying, and varying across all channels to just digital.

Kaimera added that these wins have come following a new positioning and process, which has attempted to “cut through the complexity of media and make it easier for clients to navigate what can be a challenging and deliberately complex environment”.

It also comes at a time that has seen a trend of clients moving across to independent agencies, in particular for media services.

In March, Allianz was revealed as Howatson + White’s foundation client, with a full service remit, excluding media.  Nunn Media won a range of new clients across the past 12 months, including Phillips’ water portfolio, the Australian Banking Association, Bendigo Bank and Amart.

ANZ also moved its creative account across to Special Group last month, following ten years with Omnicom agency TBWA Melbourne.

Kaimera chief strategy officer, Stewart Gurney said: “Historically complexity has been used by media agencies to justify value and, on occasion, confuse clients into specific deals or ways of thinking. We believe our value lies in our ability to make media work for our clients and not add to their already increasing responsibilities.

“For many local marketers who do not have the luxury of big teams or in-house media experts, media is less than 5% of their job. They have more than enough to do. Our job as their agency should be to relieve their mental load, not add to it,” Gurney continued.


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