SBS has kicked off the upfronts season with a slate and positioning that observers in agencyland have characterised as substantial. Australia's multicultural broadcaster focussed on its blockbuster property, World Cup 2026, and spruiked its "opt out" advertising options and low TV ad l...

Many agencies and advertisers have long written off print, but Involved Media Managing Director Sarah Keith looks at why the medium still has significant value for many brands.