LEGO, P.E Nation, female-founded agencies latest to join Mumbrella360 lineup

Mumbrella360’s 2024 line-up is growing with new confirmed talks on the birth and growth of a top Australian athleisure brand, how a decades-old cultural icon takes risks, and the powerful stories of women in adland.

In 2016, fashion, communications and media expert, Pip Edwards, launched an athleisure start-up that grew into a retail giant reportedly worth over $15 million five years later.

Pip Edwards

With a presence that crosses Australia and the United States, and with feelers in Europe and the UK, P.E Nation is an indisputable retail success.

Edwards – who now fills the roles of co-founder and creative director – is locked in to speak at this year’s Mumbrella360 conference.

‘From Start Up to Grown Up: Lessons Learnt Building a Global Brand’ will transport delegates back in time to retrace the journey Edwards and her partner Claire Greaves, co-founder of P.E Nation, took to grow their brand into the force it is today.

Delegates will be given the opportunity to witness Edwards reflect on the wins, losses, tribulations and emotions that all contributed to P.E Nation’s development and ongoing success – a vital learning for entrepreneurs looking for inspiration, and the business benefits of flexibility and strategy.

Meanwhile, representatives of the iconic LEGO, and media agency Initiative, will be hosting a session on why brands ought to embrace risk.

Troy Taylor, vice president and general manager of The Lego Group, and Chris Colter, chief strategy and product officer at Initiative will be leveraging their expertise in marketing, branding and business to discuss how and why risk is a necessary evil to ensuring brands stay on top.

They will also share strategies companies can use to make the most of opportunities when negative thoughts attempt to hold them back.

(L-R): Troy Taylor, Chris Colter

And with LEGO consistently pushing the boundaries of its campaigns, ‘BRICKING IT: Why Safe Marketing is More Frightening Than Risk’ is a session that demands the attendance of delegates who are unsure of how to fully capitalise on ideas they know will rock their organisations’ boats.

Additionally, female media and marketing leaders have long declared that women have “gotta break the f*****g rules” for the benefit of inclusivity and diversity.

Mumbrella360 will address this trend with a panel of female trailblazers set to discuss the inherent obstacles adland generates for women looking to set up their own agencies.

The panel features Think HQ’s founder and managing director, Jen Sharpe; managing partner – people and operations at Reunion, Dominique Hind; CEO and partner at Special Australia, Lindsey Evans; and Supermassive’s co-founder Simone Gupta.

(L-R): Simone Gupta, Lindsey Evans

Sharpe, Hind, Evans, and Gupta will share stories from their careers, and present themselves as case studies for how female resilience can result in an adland that is more profitable, creative and sustainable than ever before.

For delegates that are eager to shatter the glass ceiling and lay the groundwork for the future of advertising, ‘One percent of Agencies are Female Founded: Addressing Adland’s Big Challenge for 2024 and Beyond’ is a must-see session.

(L-R): Dominique Hind, Jen Sharpe

The above experts are the tip of Mumbrella360’s growing roster that also includes former Nike CMO Greg Hoffman, the vice president of marketing and member experience at American Express, Naysla Edwards, New York-based Rêveuse CEO, April Siler, and more.

Mumbrella360 will be held on May 21-23, 2024 at Doltone House in Jones Bay Wharf, Sydney.

Earlybird tickets – and the savings they offer – are available now.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.