New Mumbrella360 sessions to tackle marketing nightmares and memory tricks
Two more sessions have been added to the Mumbrella360 roster. One will focus on the business challenges that threaten marketing during times of economic uncertainty, while the other will uncover the tricks all brands need to make themselves memorable in a fiercely competitive market.
Following the announcement of a powerhouse female-led CMO panel and Rêveuse’s April Siler, Mumbrella360 is set to tackle the unspoken truths of today’s marketing tribulations.
‘What is Keeping Leading CMOs Awake at Night?’ is a four-person panel that explores the unspoken trials causing chief marketing officers to toss and turn during the night. Outside of discussing the issues, the session will also cover how brands can successfully adapt – no matter what comes towards them.
(L-R): Naysla Edwards, Simon Cheng
World Vision Australia’s chief marketing officer Louise Cummins, Menulog’s CMO Simon Cheng, Sanitarium’s CMO Jessica Manihera, and American Express’s vice president of marketing and member experience, Naysla Edwards have all been tapped for the thought-provoking discussion:
Delegates are expected to leave the session with a new perspective on marketing in a time where the cost-of-living crisis is a top concern for Australians, and brands must win over an increasingly money conscious consumer.
(L-R): Jessica Manihera, Louise Cummins
Meanwhile, while there are numerous ways marketers can help their companies dodge ongoing challenges, remaining memorable in the face of an ever-changing industry is a solution that will never go out of style.
That is why BMF’s chief strategy officer, Christina Aventi, and executive planning director, Anna Bollinger, will be conducting ‘How to Crack the Memory Code to Achieve Cultural Fame’.
Applying science to marketing, the session will see Aventi and Bollinger explore how memory empowers brands and keeps them afloat.
(L-R): Christina Aventi and Anna Bollinger
Specifically, the hosts will uncover the connection between neuroscience, psychology and memory, Systems 1 and 2 (and their role in long-term memory structures), why memories change and more.
Bollinger and Aventi will use an array of international brands as case studies, helping delegates to visualise their information with real-world examples. Attendees can expect to leave the session with an arsenal of tips to inform their branding strategy.
With Nike’s former CMO, Greg Hoffman, set to keynote, Mumbrella360 is the marketing and media industry’s place to be in 2024. Spread across three days (21-23 May) at Doltone House, the conference is gearing up to shape the future of its respective industries with game-changing insights, journey-defining discussions and networking opportunities that result in critical business partnerships.
Tickets are available now.
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Matthew is the editorial assistant at Mumbrella. He previously worked for a marketing agency that focused on managed service providers and IT.
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Anna Bollinger
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Christina Aventi
Greg Hoffman
Jessica Manihera
Louise Cummins
Mumbrella360
Naysla Edwards
Simon Cheng
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