Macquarie Sports Radio launches major marketing push following dismal ratings performance
Macquarie Media is hoping to build awareness of its new radio network, Macquarie Sports Radio, with a new television campaign on its soon-to-be-owner, Nine.
In the most recent radio ratings survey, Macquarie Sports Radio sat on a 0.6% audience share in Sydney, 0.3% in Melbourne, and 1% in Brisbane.
Sydney breakfast was previously led by Beau Ryan and John Stanley, but is now run by Mark Levy and Mark Riddell. In Melbourne, the show’s anchor is now Matt Thompson, who replaced Tony Leonard. Leonard is now on mornings with Tiffany Cherry and David Morrow.
In the most recent radio ratings survey, Sydney breakfast’s share dipped 0.1 points to a 0.6% share, while in Melbourne the breakfast show had a share of 0.1%. Brisbane, which listens to the same breakfast show as Sydney, fell by 0.1 points to a 0.9% share.
The new marketing push comes ahead of the NRL finals, the AFL finals and the summer of cricket, which starts on September 29 with Women’s International Cricket. It also follows a number of changes for the network, which launched in April.
Each ad seeks to promote Macquarie Sports Radio’s key breakfast and drive shows as well as the live sports offering – AFL, NRL, cricket, rugby and EPL.
“This will be the first a major campaign for Macquarie Sports Radio as we look to build audience over the Footy Finals and leading into commercial radio’s most comprehensive coverage of Cricket ever heard,” said Macquarie Media’s national sales director, Mark Noakes.
The campaign will run on TV across Nine as well as online video on sites including foxsports.com.au, sportingnews.com, news.com.au, nfl.com, theguardian.com, mlb.com and heraldsun.com.au.
Outdoor advertising campaigns will feature drive show hosts David Schwarz and Mark Allen, and the print component will focus on both newstalk and Macquarie Sports Radio brands.
Might as well give me the money and I’ll put it all on Winx on Saturday. At least I’ll get a return on my outlay!
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MACQUARIE SPORTS RADIO NEEDS TO BE ADVERTISED ON CHANNEL 9 AND OUTDOOR SO MACQUARUE SPORTS RADIO IN SYDEY, MELBOURN & BRUSBANE ARE BETTER KNOW AND WIL, GAIN MANY MRE LISTENERS. I HAVE TO ASK WHY DID I AKE UNTTIL THE SOOON IBE MERGER BETWEEN FAIRAFX MEDIA AND NNE EBTERTAINMENT TI HAVE MACQYARUE SPORTS RADIO ADVDERTISED ON TELEVISION?
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