Macquarie Sports Radio launches major marketing push following dismal ratings performance

Zoe Samios

September 12, 2018 9:32

Macquarie Media is hoping to build awareness of its new radio network, Macquarie Sports Radio, with a new television campaign on its soon-to-be-owner, Nine.

In the most recent radio ratings survey, Macquarie Sports Radio sat on a 0.6% audience share in Sydney, 0.3% in Melbourne, and 1% in Brisbane.

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Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

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2 COMMENTS

Michael 12 Sep 18

Might as well give me the money and I’ll put it all on Winx on Saturday. At least I’ll get a return on my outlay!

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JASON ANDREW TOPPIN 12 Sep 18

MACQUARIE SPORTS RADIO NEEDS TO BE ADVERTISED ON CHANNEL 9 AND OUTDOOR SO MACQUARUE SPORTS RADIO IN SYDEY, MELBOURN & BRUSBANE ARE BETTER KNOW AND WIL, GAIN MANY MRE LISTENERS. I HAVE TO ASK WHY DID I AKE UNTTIL THE SOOON IBE MERGER BETWEEN FAIRAFX MEDIA AND NNE EBTERTAINMENT TI HAVE MACQYARUE SPORTS RADIO ADVDERTISED ON TELEVISION?

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