MADE THIS helps L’Oréal dominate Melbourne street for new OOH campaign
Specialist production company, MADE THIS, has launched a technologically advanced billboard experience to promote Kérastase Premiére range from luxury haircare brand, L’Oréal.
The out-of-home offering – a part of the CLEMENGER BBDO company’s five-year L’Oréal partnership focusing on 23 of its brands – is situated in Swanston Street in Melbourne, and hosts a “3D anamorphic billboard takeover”.
The spot runs for 15 seconds and portrays four Premiere Intensive Repairing Concentrate circling each other as if they’re on cyclical conveyor belt within marble cube, before one jumps out and seemingly floats above the street.
