Media’s fragmentation is hiding massive stars in plain sight
How can a massive media personality have such little mainstream traction? Founder of Thinkerbell and Decade of Action (DOA) Adam Ferrier investigates.
Do you know who Mr Beast is?
No? He’s very famous.
Here’s his search volume in Australia compared to both Russell Crowe and Isla Fisher (who I assume you’ve heard of). Over the last year he smashes both in terms of search interest, (he’s the blue line in the graph below). Even though Rusty and Isla have both been in the news a lot lately more people are interested in Mr Beast.
Click to enlarge
