Suzuki campaign says that its cars are double the fun of motorbikes
Suzuki has continued to reinforce its ‘For Fun’s Sake’ platform by comparing the fun motorists can have on motorbikes to ‘double the fun’ available in its range of cars.
The ad shows a man riding a Suzuki car like a motorbike, as the voice over notes four wheels are better than two.
The campaign comes after Suzuki reported a 30% increase in total vehicle sales year-on-year. In 2020, passenger vehicles accounted for 24.2% of cars sold.
Michael Pachota, general manager Suzuki Automobiles, said: “The least fun thing you can do is to repeat yourself, so it’s great that we have a brand platform that really lets us change things up and keep our creative fresh, because the least fun thing you can do is to repeat yourself.”
Deloitte Digital executive creative director, Charles Baylis, added: “When it comes to having fun on the road, we realised the only thing that comes close to a Suzuki, is a motorbike. And even then, it’s only half as fun. Mathematically speaking.”
Recent weeks have seen an influx of automotive campaigns. New work has launched from Nissan, Subaru, Toyota, Hyundai, Kia, and Ford.
Suzuki’s campaign will be rolling out across out-of-home, social, radio and digital.
Credits
Client: Suzuki Australia
Michael Pachota: General Manager, Automotive
Robert Rosengarten: Assistant Marketing Assistant Manager, Automotive
Daniel Sammut: Digital Marketing Coordinator, Automotive
Creative Consultancy: Deloitte Digital
Partner: Adrian Mills
Chief Creative Officer/Partner: Matt Lawson
Executive Creative Director: Charles Baylis
Designer: Kyle Lotherington
Group Account Director: Daniel Loukidis
Account Manager: Natalie Ng
Senior Producer: Marlese Sloan
Finished Artist: Mark Scano
Production Company: Sedona Productions
Director: Matt Murphy
Line Producer: Jackie Adler
DOP: Danny Ruhlman
MD / EP: Kim Wildenburg
Edit: The Editors
Editor: Bernard Garry
GM: Jennie McCartney
VFX: Fin Design + Effects
VFX Supervisors: Justin Bromley & Stuart White
Flame Artist: Alex Pattinson
Media: Noisy Beast
Ben Lynch – Group Media Director
Ashleigh Budgen – Media Account Director
James Franklin – Campaign Manager
