Morning Update: Adland vs diversity – the Hollywood edition; Facebook ‘we owe an apology’; Doritos creates flavourless chips
Campaign Live: Hollywood has awoken to female representation: when will adland follow?
Adland should learn from Disney putting Jyn Erso, the female protagonist of Star Wars spin-off Rogue One, at the centre of the film’s merchandise.
TV has perhaps been quicker than film to introduce strong female characters, with a burgeoning number of female-led series taking position front and centre from as early as 2011: 57% of Netflix subscribers tuned into Orange is the New Black (about 16 million viewers), 22% watched Unbreakable Kimmy Schmidt (about six million viewers); over 100 countries each showed Scandi Noir hits The Killing and The Bridge.
