Morning Update: Adland vs diversity – the Hollywood edition; Facebook ‘we owe an apology’; Doritos creates flavourless chips
Campaign Live: Hollywood has awoken to female representation: when will adland follow?
Adland should learn from Disney putting Jyn Erso, the female protagonist of Star Wars spin-off Rogue One, at the centre of the film’s merchandise.
TV has perhaps been quicker than film to introduce strong female characters, with a burgeoning number of female-led series taking position front and centre from as early as 2011: 57% of Netflix subscribers tuned into Orange is the New Black (about 16 million viewers), 22% watched Unbreakable Kimmy Schmidt (about six million viewers); over 100 countries each showed Scandi Noir hits The Killing and The Bridge.
Ad Week: Facebook Regrets Not Going Public Sooner With Video Metrics Miscalculations
One of Facebook’s top marketing execs says the company owes advertisers an apology for not being more forthcoming when it initially realized that video metrics on the social network were being miscalculated.
Speaking on the first day of Advertising Week in New York, Carolyn Everson, Facebook’s vp of global marketing solutions, said the social giant should have done more about making inflated numbers public after the error was found. The admission comes days after a report in The Wall Street Journal that said Facebook had been inflating advertiser video metrics by as much as 80% for more than two years.
Creativity Online: Doritos Creates Flavorless, Crunchless Chips to Encourage Young People to Vote
Doritos’ latest limited edition pack boasts no flavor, no crunch and boring, grey packaging. But there’s a good reason for that – it’s been created to make young people realize the importance of registering to vote.
In a partnership with Rock the Vote, a non-partisan, non-profit organization dedicated to building long-term youth political power, the Frito-Lay brand aims to address the fact that the youth vote in America has decreased by double digits since 1964.
Poynter: How millennial journalists are unraveling local news for their peers
Rachel O’Hara, a multimedia journalist at the Sarasota Herald-Tribune, messaged her colleagues: “Does anyone actually use bar soap?”Arts reporter Dahlia Ghabour responded first: “I do.” Alan Shaw, analytics/engagement lead producer, followed: “Me, too.” O’Hara heard that millennials are killing the bar soap industry, she told them. “Filthy millennials,” Shaw said. “Basically,” O’Hara replied.
The Slack exchange led, as many of their conversations do, to something for the paper’s millennial-focused site, Unravel. The experimental site, which launched in 2015, comes from a small group of Herald-Tribune journalists who spend bits of their time recrafting local news for Sarasota’s young professionals.
https://youtu.be/5rV-KdxLb2E
Ad Age: Jeep Uses Cat Stevens Song in Unifying Debate Ad
Just about the time Republicans and Democrats will likely be yelling over who won tonight’s presidential debate, Jeep will run an ad that, perhaps impossibly, seeks to unite the country.
The ad, called Free to Be, spotlights people with different political persuasions and lifestyles – such as meat-eaters and vegetarians – before ending with the message “what unites us is stronger than what divides us.” The soundtrack is If You Want to Sing Out, Sing Out, by the former Cat Stevens, who now goes by the name Yusuf. 
Digiday: French news publishers believe solidarity is key to staving off ad-blocking
In France, publishers are taking to the barricades to fight ad blocking.
After what publishers believe to be a successful trial of blocking ad-blocking users in March, more news publishers are joining forces against ad blockers and taking a tougher stance in September. Out of France’s top 40 publishers, 80% of them are part of this operation, more than the number that took part in March, which is again spearheaded by trade body Geste. Publishers include Le Monde, L’Equipe, La Parisien and Le Figaro.
https://youtu.be/zX2VA2V0XcA
Marketing Week: ‘We f*cked up’ admits RBS Group CMO as it ‘presses reset’ for new NatWest campaign
RBS Group had to make a bold change in its marketing as the old way was ‘fucking up’ its brands, CMO David Wheldon says, as he launches an ambitious new strategy for NatWest that prioritises taking accountability for its own actions, whether good or bad.
NatWest has launched a new TV ad, which first aired September 23 and has the slogan ‘We are what we do’, that signifies major changes to the brand. It is part of a new campaign that recognises banks should be responsible for what they do as well as what they say, inviting consumers to hold NatWest to account for its actions.
Mumbrella Asia: Singapore tourism shows how to tour city as a dad in mock instructional video
Singapore Tourism Board has launched a tongue-in-cheek instructional video of how to tour the city with a small child. The one minute 45 seconds film follows the struggles of a father whose daughter continually runs away from him.
topics
ad blocking
Doritos
journalism
millennials
NatWest
orange is he new black
RBS Group
Singapore
Star Wars
