News

Morning Update: Facebook may host new sites’ content; McDonald’s launches the Big Mac lifestyle collection

Mashable: OK Go made a gravity-defying ad for a Chinese furniture store

You might think everyone would be jaded by OK Go’s antics by now, but the band continues to impress.

Using visuals from its “The Writing’s on the Wall” music video from last year, OK Go went to China to create a commercial for the country’s largest furniture chain, Red Star Macalline (think: the IKEA of China). The group walked through various colorful optical illusions in what looked like a series of gravity-defying scenes. The music is a remix of “I Won’t Let You Down.”

The New York Times: Facebook May Host News Sites’ Content

Nothing attracts news organizations like Facebook. And nothing makes them more nervous.

With 1.4 billion users, the social media site has become a vital source of traffic for publishers looking to reach an increasingly fragmented audience glued to smartphones. In recent months, Facebook has been quietly holding talks with at least half a dozen media companies about hosting their content inside Facebook rather than making users tap a link to go to an external site.

Such a plan would represent a leap of faith for news organizations accustomed to keeping their readers within their own ecosystems, as well as accumulating valuable data on them. Facebook has been trying to allay their fears, according to several of the people briefed on the talks, who spoke on condition of anonymity because they were bound by nondisclosure agreements.

Screen Shot 2015-03-25 at 8.06.31 AMAdWeek: McDonald’s Launches the Big Mac Lifestyle Collection for Fans of Beefy, Cheesy Everything

Taco Bell is calling McDonald’s a disgusting communist pig, but McDonald’s doesn’t care, because McDonald’s still has the Big Mac. And now, the Big Mac is getting its very first lifestyle collection of merchandise for those who want something a little more meaty than what Martha Stewart can deliver.

The collection—which includes everything from clothing to wallpaper to bed sheets, all emblazoned with images of the chain’s signature sandwich—was launched Tuesday at a “McWalk” fashion show in Stockholm, Sweden. (It follows the success of Big Mac thermal underwear—at the time, a one-off product that McDonald’s Sweden made as part of its sponsorship of the Swedish Alpine and Cross Country Ski Team.)

Mumbrella Asia: Malaysia Airlines marketing chief Dean Dacko on the mission to get the brand flying again

Dean Dacko is the head of marketing for Malaysia Airlines, a company that has experienced more upheaval in the last 12 months than perhaps any Asian brand in history.

In this expansive interview with Mumbrella Asia editor Robin Hicks at the Festival of Media Asia, the Canadian talks about how the twin air disasters of MH370 and MH17 have changed the airline’s approach to communications, how these traumatic events affected him personally, and the plan to rebuild one of Malaysia’s most revered national brands.

Dean, you’ve been with Malaysia Airlines for just over two and half years. The last 12 months must have been particularly challenging.

 

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