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Morning Update: Mitsubishi gets feudal; 7 rules of successful disruption; the return of Cadbury’s Milk Tray man

Creativity Online: This Insane Mitsubishi Truck Ad Is Like ‘Mad Max’ Meets ‘Lord of the Rings’

Mitsubishi is promoting its L200 Triton Sport 4×4 in Brazil with a campaign that positions the vehicle as the “most badass truck in history,” and to do so, it made a spot depicting what’s meant to be the craziest, most epic battle of all time.

The ad, by Africa, is titled ‘Watermopylaegrad’, the idea being that the battle seen here eclipses Waterloo, Thermopylae and Stalingrad.

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Campaign Live: The seven rules of successful disruption

Stand alone innovation units at established businesses don’t work, according to David Rowan, editor of Wired, discussing the seven rules of successful disruption.

Speaking at The Future Laboratory’s Global Future Forum in London today, Rowan warned that in the face of near-constant disruption “you can’t really relax”.

 The Drum: Cadbury – The return of the Milk Tray man

The Milk Tray Man returns to TV screens in this campaign by Fallon after an arduous search to find the latest incarnation of the famous brand ambassador.

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The Verge: Samsung has no idea why the Note 7 keeps catching fire, NYT claims

As igniting Galaxy Note 7 phones caused house fires, plane delays, and governmental investigations, Samsung engineers faced a different problem — they couldn’t get their device to catch fire.

Even now — more than a month after the first reports of issues with Note 7 devices surfaced and with the phone out of productionThe New York Times says the company doesn’t know why its phones are spontaneously combusting, despite deploying hundreds of employees to work on the problem.

Ad Week: Ad of the Day: From the Star Wars Universe, a New Tale of Betrayal and Heartbreak

With most Star Wars trailers, the challenge is to build excitement without spoiling too much of the story. But a bigger challenge is creating a trailer that tells an entire story unto itself.

California-based Blur Studio proves it is once again up to such an ambitious task of CGI storytelling with ‘Betrayed’, an incredible, six-minute trailer for the upcoming ‘Knights of the Eternal Throne’ expansion to the Star Wars: The Old Republic MMO video game.

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Poynter: As American editors sharpen their pencils, some advice on writing short

If two examples constitute a trend, then a movement is afoot among editors to encourage short writing. It began at The Washington Post, where an editor argued that many stories could be tighter. Before you could say “Strunk and White,” an editor atThe Wall Street Journal made the same case.

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Mumbrella Asia: Q&A with Cathay Pacific social media head Dennis Owen: Live video is an opportunity and a risk for airlines

Dennis Owen has worked for Cathay Pacific for 30 years in a number of different roles, from brand marketing to sales to managing cargo, to his currently job as group manager of social media.

In this Q&A with Mumbrella Asia’s editor Robin Hicks at Socialbakers‘ Engage event in Bali, Owen talks about what it takes to handle social media for an airline, integrating crisis communications with social, the opportunity and risk of live video, the value of social media metrics, and the potential of chat bots.

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