Myer fights against thoughtless regifting with Christmas campaign
This is part of Mumbrella’s 2023 Christmas campaign coverage. Click here to see other articles in the series.
Myer has launched its Christmas campaign for 2023, wrapped around the slogan ‘Make Your Merry Meaningful’, and the age-old idea that it’s the thought that counts.
The charming campaign, made in collaboration with creative agency Clemenger BBDO, is centred around Wendell, a wombat-shaped soap who has been thoughtlessly regifted year after year, and now resides in the back of a dark cupboard.
