Coles extends quality brand platform, launches Christmas spots

November 2, 2023 9:57

This is part of Mumbrella’s 2023 Christmas campaign coverage. Click here to see other articles in the series.

Coles has extended its ‘Great Lengths for Quality’ brand platform for its 2023 Christmas campaign, launched today via its bespoke agency, Smith St.

The new campaign continues to champion Coles’ team members and its network of farmers, growers and suppliers, all in the pursuit of quality.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

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Coles extends quality brand platform, launches Christmas spots

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