‘Now is not the time to look for superficial wins and bargain basement media’: OMA CEO

March 26, 2020 2:22

While the outlook may appear bleak amid the coronavirus (COVID-19) outbreak, the CEO of the Outdoor Media Association (OMA) has said the industry needs to look at its worth during this time and focus on creativity and normalcy.

This is unchartered territory, said Charmaine Moldrich, but positive signs elsewhere should provide hope for the future.

Ooh Media and Junkee have used outdoor to spread messages of kindness inside the coronavirus outbreak

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Hannah Blackiston

Hannah Blackiston was the deputy editor of Mumbrella. She worked with the company from March 2019 to November 2020.

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‘Now is not the time to look for superficial wins and bargain basement media’: OMA CEO

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