Oakley to inspire consumers to live out their passions in global campaign
Oakley is encouraging consumers to live out their passions in a new campaign featuring athletes who are already living out theirs.
The global campaign spans 22 countries and includes digital, social, advertising, outdoor, retail activations, live events and digital, and aims to ignite conversations are “where does your obsessions take you?” as it encourages fans to join over 450 Oakley athletes in sharing and celebrating their physical places of obsession around the world, from mountain peaks, to a surf spot.
As part of the campaign Oakley will reward #LiveYours contributions with surprise experiences and access to athletes.
At the centre of the campaign is a “One Obsession” film, which is running across the Oakley website and all social and digital channels. It features professional and non-professional athletes.
As the campaign rolls out athlete stories of inspiration will run across multiple disciplines.
Oakley SVP of marketing David Adamson said: “Oakley celebrates those who relentlessly pursue their passions and we encourage others to do the same. With One Obsession, we are excited to facilitate conversations with professional athletes – enabling them to connect with consumers through new, shared experiences.”
Kicking off in April, the campaign will be brought to life through brand moments around the world, with three brand hubs open to the public in Los Angeles, London and New York to allow the community to live out their passions in various sports.
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