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Optus celebrates Christmas with Josh Thomas and pavlova

Optus has rolled out its Christmas campaign featuring brand ambassador Josh Thomas in a spot that throws back to the telco’s ads to date using the comedian.

The spot, from M&C Saatchi, sees Thomas walking around the streets of a city filled with simple Christmas decorations while he talks about a more elaborate Christmas-themed spot referencing several other spots from the series, with the final shot ending on an Optus billboard featuring the various scenarios he has been talking about, and with him holding a pavlova.

Launched over the weekend, the campaign will run until December 14.

The TV ad is complemented with outdoor, in-store and online activity.

Optus launched its ‘live more yes’ positioning in June with a campaign fronted by Thomas.

He has since appeared in spots promoting the telco’s “epic” sim card, how Optus data can be shared across multiple devices and its offer to switch customer’s credit and its pre-paid plans charges.

Optus is also currently pitching its direct marketing account and its Business account.

Miranda Ward

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