Optus celebrates Christmas with Josh Thomas and pavlova
Optus has rolled out its Christmas campaign featuring brand ambassador Josh Thomas in a spot that throws back to the telco’s ads to date using the comedian.
The spot, from M&C Saatchi, sees Thomas walking around the streets of a city filled with simple Christmas decorations while he talks about a more elaborate Christmas-themed spot referencing several other spots from the series, with the final shot ending on an Optus billboard featuring the various scenarios he has been talking about, and with him holding a pavlova.
Launched over the weekend, the campaign will run until December 14.
The TV ad is complemented with outdoor, in-store and online activity.
Optus launched its ‘live more yes’ positioning in June with a campaign fronted by Thomas.
He has since appeared in spots promoting the telco’s “epic” sim card, how Optus data can be shared across multiple devices and its offer to switch customer’s credit and its pre-paid plans charges.
Optus is also currently pitching its direct marketing account and its Business account.
Miranda Ward
Another chapter in a truly awful campaign.. Time to pitch the creative duties as well Optus.
User ID not verified.
If he’s promoting an Aussie chrissie, why is he wearing a woollen garment?
Noticing the gloriously flowering jacarandas in the background, the ad was obviously shot just weeks ago. Temps have already topped 40c in Sydney last week, and it’s not even December. An authentic Aussie chrissie is all tank-tees and rubber thongs, right??
User ID not verified.
Man, the original Live More Yes Brand TVCs were pretty interesting and good but this is just awful. It doesn’t make me think anything about the brand, and the end frame is just lazy – why would you capture an OOH billboard?
Loving the xmas executions in store and for OOH, but this TVC is just uninspiring
User ID not verified.
Um, did you actually watch the ad?
User ID not verified.
I really like this campaign.Josh is spot on for the target market.And I am in it.
Cannot remember one recent Telecom tvc.
User ID not verified.
The TV ads were a bit rank but I remember the radio ad which referred to phone plans as “a bit oldy worldy”. If the copy writers could get something like that into the ads more often it wouldn’t be a total loss.
User ID not verified.
This guy is irrelevant . Bring back Dolph
User ID not verified.