PacMags’ CEO Peter Zavecz rules out creating digital arm to house digital assets
Pacific Magazines will be looking to embed digital skills within the magazine company, having returned its digital assets in-house instead of creating a digital-specific off-shoot similar to Bauer Media’s Bauer Xcel.
Zavecz: “Content is content, it’s not going to be ‘print’ content or ‘digital’ content’
“It’s hard enough to run our own business without telling Bauer how to run their business, they’ll run it how they want to,” Pacific Magazines CEO Peter Zavecz said when asked what the next step would be after bringing its digital assets in-house and if the company was looking at creating a separate digital company like Bauer Xcel.
“We’re actually intending to integrate all our content channels into our content businesses. Content is content, it’s not going to be ‘print’ content or ‘digital’ content.
