We’re living in a content-saturated world. The sheer volume of information bombarding consumers daily means our attention has become a scarce and precious resource. Brands and creators battle endlessly for engagement - but as attention dwindles, so does trust and care.
As Ella Eberhardt from Orizontas explains, this is where smart curators can thrive - by filtering relevant, trustworthy, and valuable information.
Associate Professor Lara Stocchi is a senior marketing scientist at the Ehrenberg-Bass Institute, the world’s largest centre for research into marketing. Here, she offers some reflections on ‘viral’ products and the likely impact on product categories.
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