In Marketing We Trust CEO Paul Hewett takes a frank and detailed look at what AI bots are doing to web traffic. He concludes that unless the industry unites, AI will break the web economy.
Repositioning a brand always involves risk. Doing so with a brand that already had a well-established platform raises the stakes even higher. But for Allianz's marketing boss Laura Halbert and creative agency partner Chris Howatson, it is a risk that has already paid off.
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