Paywalls might be bad for democracy, but there are other ways to pay for journalism

As Buzzfeed’s redundancies continue to shake the digital publishing industry, Christopher Kerrisk lays out some potential steps toward a sustainable business model.

As soon as Buzzfeed announced a 15% reduction in overall staff headcount, reports quickly emerged sinking the boot into a company on a mission to make digital journalism profitable, or sounding the doomsday bell that this shining light was fading.

But there is one key statement in Jonah Peretti’s email that was glossed over: “The restructuring we are undertaking will reduce our costs and improve our operating model so we can thrive and control our own destiny, without ever needing to raise funding again.”

In case you missed it “without ever needing to raise funding again”.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.