Rachael Lonergan joins Zenith Sydney as head of strategy

Former Foundation head of strategy, Rachael Lonergan, has returned to the agency world in taking a role at Zenith.

Lonergan will be replacing Mark Krebs who has been promoted to strategy director for Publicis Media.

As head of strategy for Zenith’s Sydney office, Lonergan will report to Zenith Sydney GM, Jonny Cordony.

Lonergan stepped down from Foundation to focus on her Can Do startup last year. In March she started consulting to Zenith before being appointed as Zenith Sydney’s head of strategy last week.

The Can Do app, which helps find support for people going through serious illness, will continue while former chairman of Ogilvy PR Australia, John Studdert has come on board as an advisor and equity partner to the parent company,  Helpful Tech Co.





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