What really happens in a radio news room?

Radio delivers the news to consumers in short, sharp bursts, even when most people are still sleeping. Mumbrella’s Zoe Samios sits in on a morning on the SCA news desk to understand how the media company compiles and delivers its news, the value of local specialists in breakfast radio and why the news cycle can’t stop – not even for muesli.

I hate my alarm clock, especially when it goes off before 6am. But today at least, it’s slightly easier to get up.

Why? In a slight tweak to my usual morning routine, I’m heading to Southern Cross Austereo’s Sydney offices, for a look into how the newsroom works.

Undoubtedly, advertisers, journalists and even universities are cynical and critical of journalism’s future. To be fair, the rhetoric – and the news about the news – hasn’t been positive.

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