Report reveals children’s viewership is dominated by YouTube

July 20, 2023 10:08

Precise TV has today announced the appointments of Tom Drinkwater and Samson Wong, as it unveils its first-ever Precise Advertiser Report: Kids (PARK), showing YouTube dominates children’s viewership and performance categories.

The company’s first-ever PARK report, which looks at parents and their kids aged two to 12, aims to show a picture of video consumption in children, exploring the key media platforms and content kids are watching.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

PARK Australia Precise TV report Samson Wong Tom Drinkwater

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Report reveals children’s viewership is dominated by YouTube

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