Ruel creates exclusive new song, only available via Lifeline in unique campaign from Thinkerbell

September 27, 2023 10:23

Lifeline Australia, in partnership with indie agency Thinkerbell, has launched a unique experiential campaign – where people can dial in on ‘The Release Line’, donate to Lifeline and listen to Aussie pop artist Ruel’s exclusive newest single.

The project is a world-first dial and donate, and celebrates Lifeline’s sixty years in Australia.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

Lifeline Lifeline Australia Lisa Cheng Ruel Sesh Moodley Thinkerbell

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Ruel creates exclusive new song, only available via Lifeline in unique campaign from Thinkerbell

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