Seduce, don’t sell
Advertisers need the art of seduction now more than ever, argues CarsGuide Labs head Tim Flattery.
No one in the marketing industry is sitting around debating the merits of having an active presence online. It’s a no brainer, right? Never has it been more evident than over the past twelve months when creating online experiences for customers wasn’t just a nice to have, but a necessity to keep the physical (and metaphorical) doors of a business open.
With the options for engaging with consumers online now greater than ever before, the industry risks isolating their most engaged audiences, as consumers wise up and tune out of disruptive advertising.
As people move towards content consumption advertising needs to be about seducing, selling and servicing.
