Seven highlights the most impactful campaigns from the Women’s World Cup

The Seven Network was one of the big winners from the recent FIFA Women’s World Cup, with over 18.6 million Aussies tuning into what become the biggest television event in Australian history.

The brands that attached themselves to the World Cup also benefited, with the likes of Adidas, Cadbury, Nike, Qantas, and a slew of other companies scoring “unparalleled results with their creative campaigns”, according to Seven.

With this in mind, Seven’s chief marketing and audience officer, Melissa Hopkins, tapped four of the biggest names in advertising to choose what they deem to be the most effective ads across the tournament.