Shop assistant to media mogul: how Damian Eales rose to the top at News Corp
After forging his name as a marketer Damian Eales is now one of the most powerful media executives in Australia. He sat down with Nic Christensen to talk about his new role, how Ted Horton influenced him and the challenges and opportunities facing News Corp.
“I have to tell you reading The Sun headlines during meetings is a very entertaining way to pass the time,” quips Damian Eales, as he looks down at the Apple Watch on his wrist.
“Even during this interview my iWatch has buzzed,” says the former retailer cum bank marketer who now finds himself in charge of some of Australia’s biggest and most powerful newspapers, before saying News Corp Australia will have its own apps on the device “imminently”.
It’s day two for Eales in his new role looking after papers like The Daily Telegraph and Herald Sun, and as we sit in his corner office on level five of News Corp Australia’s Holt Street offices he is in a gregarious mood.
You lost me as soon as he called it an iWatch.
there is no ‘i’ in Apple Watch
Great read. Congrats DE.
nice article and not one mention of nobody
good read. nice article.
Damian is a real pleasure to work with. Straight forward and always challenging the status quo. Great read really reflects a terrific personality.
Damian – a class act. He’ll set the pace for print and digital media in this country, watch this space
What’s a cum bank? 3rd paragraph?
His strategy to save newspapers is to attach toys and novelties for short term sales boosts.
Surely others find this an alarming long term plan?
@Catch There is nothing classy about News Corp. It produces content for bogans and the naive.
This is the guy who let Big Red do a brand campaign for a big 4 bank … Everything is retail to him.
who you calling a ‘cum bank’?
Must have been good experience working at the ‘cum bank ‘
Hi C, jen etc:
The word cum has two meanings – the one here is a Latin preposition, it effectively means ‘and’ in this scenario.
Cheers,
Alex – editor, Mumbrella
Hey Mick, he worked in retail then moved into banking.
@alex
today i learned
thanks
Fair enough Damian works for News Limited and he has to spruik their papers, but to state that: “….newspapers are still the best way to communicate a marketing message on an impactful canvas in an interruptive sense for a retailer or brand …..”,shows how out of touch he is because it is not backed by any data , in fact data shows that there is declining readership , so how could he claim that it’s still the best way to communicate a marketing message?? It is an insult to everyone’s intelligence .