Slurping his words
Given Leo Burnett Melbourne’s success with its BYO Cup Day promotion for 7-Eleven at Cannes this week, which has so far won two silvers and a bronze, Dr Mumbo is beginning to wonder what it feels like to eat a wheelbarrow full of Slurpee.
Rather like eating a large piece of humble pie, he would have thought.
topics
7-Eleven
BYO Cup Day
Cannes International Festival of Creativity
Leo Burnett Melbourne
slurpee
Humble pie is quite tasty. Sort of like hazelnut praline.
But a wheelbarrow full of Slurpee…
The decent-sized wheelbarrow holds 200 litres. But as any self-respecting Slurpee-maker knows, you can load up a Slurpee way beyond the size of the container.
So I reckon Dr.Mumbo can get 250 litres of Slurpee into the barrow, easily.
This will cost about $600, and probably result in the shutting-down of at least 3 vital organs.
Great, great bet.
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