Something in the agency rebrand air: In Marketing We Trust and Wasamedia
It’s been a big week so far for agency rebrands, with both In Marketing We Trust and Wasamedia refreshing their brand positions – the latter also renaming itself to Stanley House Studios.
Data-driven performance marketing agency In Marketing We Trust has rebranded with the aim to better reflect its market growth, after experiencing significant development globally.
The rebrand will see an updated visual identity and communication strategy, including a new website.
CEO of In Marketing We Trust, Paul Hewett, said as a growing business, it is crucial to have branding that genuinely reflects the agency’s identity, unique selling proposition and position in the market.
“We’ve been fortunate to win and retain some of the world’s most well-known and loved brands over the past few years,” he said. “They appreciate our results-driven approach and trust us implicitly, which aligns with our brand name.”
“Our new tagline, ‘Measurable results. Immeasurable trust.’, perfectly encapsulates why our clients continue to expand their partnerships with us,” Hewett continued.
The new visual identity has a heavy focus on data and maintains the brand’s maturity and expertise, but is ‘fun and vibrant’ according to the agency.
Data elements are referenced using geometric shapes and grids in the design and handwritten annotations allude to the team’s intervention in analysing and acting upon the data.
Globally, the agency’s client roster includes Expedia, Coca Cola, American Express and Isuzu, among others. In Australia, clients include Tourism Australia, University of Technology, Sydney and Mitre 10.
Meanwhile, marketing agency Wasamedia has rebranded itself as Stanley House Studios, after 18 years.
The new name is a testament to the agency’s roots, as a nod to its house of nearly 20 years, Stanley St, in Sydney’s Darlinghurst.
According to the agency, the name embodies the essence of urban life – embracing its ‘vibrant culture, upbeat energy, innovative spirit and passion for food and booze’.
Stanley House Studios director, David Wasserman, said: “I have always had an obsession for travel, great food and old school hospitality, and the business has naturally evolved in this space.
“Our business mantra is to connect people in a meaningful way and to help them grow their communities with strategic and attention-grabbing comms. Stanley House Studios represents a new chapter in our business purpose,” he continued.
George Redmond, also a director, added: “We started out as a traditional media relations agency and have evolved and innovated to reflect how people are consuming culture and learning about brands. We are now proud to encompass a full marketing team from PR specialists and TikTok content creators through to social ad strategists.”
The agency is embracing new technology such as AI, and aims to continue giving brands original voices in crowded markets.
Stanley House Studios’ client roster comprises of Fireball Cinnamon Whisky, Peanut Butter Sheepdog Whisky, Anantara Hotels, Hello Auntie Group, and more.
Earlier in the month, MullenLowe and Havas Group both unveiled new global branding with aims to unify their global identities.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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David Wasserman
George Redmond
In Marketing We Trust
Paul Hewett
rebrand
Stanley House Studios
Wasamedia
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