Stuff You Should Know retains top Podcast Ranker spot, as list splits Australian and international titles
Stuff You Should Know has retained the number one spot in the Australian Podcast Ranker. The iHeartPodcast/ Australian Radio Network title joined the ranking last month when it was opened up to international titles.
At the time, CEO of Commercial Radio Australia (CRA), Joan Warner, said the addition of international titles would provide more valuable information for advertisers and publishers.
This month, however, CRA has announced the ‘All-Australian Top 100’ category, effectively removing the recently-added international titles.
The Australian Podcast Ranker from now on will include international productions, such as chart-topping Stuff You Should Know, and local podcasts, such as PodcastOne’s Hamish and Andy.
Within this, the ‘All-Australian Top 100’ Australian Podcast Ranker will list only the Australian productions. This month, News Corp’s From The News Room topped the Australian List. With the inclusion of international titles, it was second.
Hamish and Andy were third overall, and second in the Australian listing.
Top 20 podcasts for 17 February to 15 March (Click to enlarge)
Warner said the All-Australian breakout highlighted Australia’s efforts in the medium.
“The release of an ‘All-Australian Top 100’ category is a way to further highlight locally-created content and the increasing level of investment that local publishers are putting into local productions and content,” she said.
“It’s also pleasing to see continued growth in podcasting listening, with total downloads for the ‘Top 100’ up 18% over the previous month.”
To be included in the Australian list, podcasts must be commissioned by an Australian publisher.
Some of the biggest movers in the list were Southern Cross Austereo’s Hughesy and Ed (Dave Hughes and Ed Kavalee’s Hit Network drive show), which climbed 14 places to 15th overall (11th amongst the Australian titles), and SCA’s Fifi, Fev and Byron (Fifi Box, Brendan Fevola and Byron Cooke’s Melbourne Fox FM breakfast show), which jumped 21 placed to 30th overall (23rd in Australia). The Rush Hour with MG on SCA’s Triple M also jumped 15 places to 41st overall (14th in Australia).
Top 20 ‘All-Australian’ podcasts for 17 February to 15 March (Click to enlarge)
SEN Afternoons jumped 42 places to take out 47th spot (34th in Australia).
Big falls were experienced by PodcastOne’s Crappy to Happy (down 20 places to 96th), Nine Radio’s Ben Fordham Live (down 17 places to 67th), and News Corp’s The Lighthouse, covering the disappearance of Belgian backpacker Theo Hayez (down 25 places to 53rd).
topics
ARN
Australian Podcast Ranker
Australian Radio Network
Commercial Radio Australia
CRA
From The Newsroom
Hamish & Andy
Joan Warner
News Corp
PodcastOne
PodcastOne Australia
podcasts
SCA
Southern Cross Austereo
Stuff You Should Know
Hi Viv, was Coronacast on the list? Thought it would have been in the top 10 with the international attention it’s received
User ID not verified.
Hi Marc,
ABC podcasts do not feature on the Australian Podcast Ranker, so, no, it does not appear. I too would love to know where it places compared to the listed titles.
The Australian Podcast Ranker is opt-in, and is very much driven by commercial forces, so it is unlikely the ABC will get involved. Its driven by Commercial Radio Australia (CRA), which obviously doesn’t encompass the ABC, and aims to report podcast consumption to help drive advertiser awareness of the category (again, not an issue/ concern for the ABC).
So it remains a mystery for now, unfortunately.
Thanks,
Viv – Mumbrella