Subscription TV ad revenues up by 7%

Subscription TV ad revenues have grown by 7.4% between this year, according to the Australian Subscription Television and Radio Association.

Total financial year 2011 revenue figures grew to $386m, up from $359m in 2010.

However, the rate of increase is marginally slower than between 2009 and 2010, when revenue grew from $317m to $359 – growth of 7.7%.

“The approach of the industry has been well-rounded, with hundreds of unique channels and programming opportunities on offer that provide advertisers the opportunity to align their products to targeted audiences,” said ASTRA CEO Petra Buchanan.