F.Y.I.

SurfStitch.com marketers launch ecommerce marketing services consultancy

Martin Corr, SurfStitch.com’s former global marketing director, and Nathan Crouch, group performance manager, have launched a marketing services consultancy.

The announcement:

Upstart eCommerce consultancy PeriscoPe has launched with a dedicated digital marketing offering. PeriscoPe’s digital marketing division will specialise in driving results for e-commerce businesses and forms part of the wider group which offers complementary services such as business Intelligence, strategic planning and technology.

Headed up jointly by Martin Corr and Nathan Crouch – who have both held senior management and strategy roles across digital agency, publisher and client roles throughout APAC, US and European markets – PeriscoPe’s digital marketing arm will remain primarily focused on assisting ecommerce businesses obtain growth, but with a wider scope for clients who see an opportunity for those principles to be applied to their marketing strategy, planning and implementation.

“We couldn’t imagine a better time to launch PeriscoPe, with the eCommerce landscape changing so much in such a short period of time. Good businesses need to become great businesses quickly in this environment or they will falter” Crouch believes. ”I think we’re in a pretty good position to help businesses achieve what they need to right now from a digital marketing perspective.”

The marketers at PeriscoPe aim to supply a diverse range of strategic marketing services to the market covering all channels relevant to businesses looking for additional support and accountability in their digital marketing decisions. Commencing with 2 offices in Australia, their offering will include strategy, as well as SEM, SEO, Affiliate marketing, attribution, customer experience, social and more.

“Using our direct e-commerce experience from the past 5 years & previous large agency backgrounds we think we’ve got a compelling offering to the ecommerce category. We’re dedicated exclusively on driving the best digital marketing outcomes for ecommerce, so the strategies, channels, advertising products and how we connect and use data addresses the challenges and opportunities for our partners.”

The wider PeriscoPe group, including the dedicated marketing division, officially launches in September, led by an experienced digital retail team of Lex Pedersen, Clover Chambers, Martin Corr and Nathan Crouch, and can be reached at  www.thisisperiscope.com / hello@thisisperiscope.com

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