TAB shines a light on some of Australia’s greatest sporting moments in latest ‘Long May We Play’ campaign
TAB has continued its brand platform ‘Long May We Play’, that launched for the spring racing carnival with a wider campaign highlighting the range of sports Australians love.
The ad opens with footage of yachts and the audio clip of the late, former Prime Minister, Bob Hawke, stating “I tell you what, any boss who sacks anyone for not turning up today is a bum”, following Australia’s America’s Cup victory in 1983. Other sporting highlights in the ad include Melbourne Cup winning jockey, Michelle Payne, telling people who don’t believe in women’s abilities to “get stuffed”, AFL commentator’s Mike Williamson’s call of “Jesaulenko, you beauty”, and Steven Bradbury winning gold at the 2002 Winter Olympics.
The more this campaign goes on
the more you realize how torturous
and devoid of emotion it is
These ads are about as emotive as they come – get more of them on our screens
I assume you aren’t a sports fan & work on creative for a pharmaceutical brand or something?
Love this campaign and seeing how it’s coming to life.
I hate gambling and am nup to the cup but to say this is void of emotion is sadly just not true and just makes us haters sound stupid. It’s beautifully written and crafted but long may it fail.
Cold. Distant. Forgettable. Dull. Strangely depressing.
Should just be titled ‘Long’
The 90 secs was torturous and the felt like longest ad break in history.
Yeah, I like it.
It’s a betting ad but it is all about sport. Nice strategy.
But JV, where is “Leo Barry you star” from the 2005 AFL GF? Or Norman May saying “It’s gold, gold, gold for Australia”?. And what about Cadel Evans on Galibier or on the podium on Champs Elysees?
Just three quick thoughts that shows that this campaign can have legs.
While I’ve got better things to do with my money than give it to TAB, I love the treatment here. About 7/10 of the scenarios are genuinely seminal moments from our sporting history. Who could forget waking up at 4am to watch Australia II win against Liberty. Not sure about the boxing add on, but love the finish on Makybe Diva on her 3rd Melbourne Cup. Australia is a society founded on making sport and leisure famous – get over it.
Better than the Tourism Oz rubbish.
Sadly it’s still a gambling ad — albeit far less annoying than the blokey or pommy git ads from the competition.
TAB need to find relevance with modern punters against a swarm of innovative and large global
competitors. This ad does the opposite… and recently announced record low results back that up.