Tahiti Tourisme begins marketing push ahead of borders reopening on 15 July
Tahiti Tourisme is selling the sense of seclusion in a global tourism recovery campaign.
The campaign was created by Sydney agency Circul8, which was appointed global creative agency by the tourism body in January.
The new campaign film also highlights how The Islands of Tahiti can help visitors get back to nature and reconnect with their loved ones.
In light of COVID-19, Circul8 was briefed with creating a two-fold recovery campaign, initially focusing building the visibility of Tahiti as a tourism destination, and later encouraging bookings when travel opens up around the world.
The campaign was also required to be translated effectively for 18 countries and nine languages.
Circul8 founder and managing director, Alana Stocks, said: “We’re so proud to have played such an integral role in what is an incredibly important campaign for the destination. Like the rest of the world, tourism in The Islands of Tahiti has been brought to a stand-still in recent months, and we were thrilled to be given the opportunity to create a campaign designed to relaunch the destination to the world.
“The creative execution taps into the sense of connection that people are currently craving, showcasing a destination that also recharges your sense of positivity. Through the imagery and messaging, we have worked to demonstrate how the natural serenity and seclusion of The Islands of Tahiti guarantees the level of safety that many need to feel right now, especially when considering international travel.”
Tahiti’s international borders will reopen on July 15. The prospect of international travel will increase as countries that have overcome the worst of COVID-19 also begin to consider travel bubbles.
Jean Marc Mocellin, CEO of Tahiti Tourisme, said: “COVID-19 has disrupted our lives, changing everything we thought we could rely on and leaving us physically and emotionally disconnected from nature, each other and our own sense of place in the world. Our insights show that people want to feel certain about the world again, and by design The Islands of Tahiti is well placed to deliver on that promise.”
