Talk radio listeners want advice on major purchases, are supporters of local business: Nine

Nine has teamed up with research agency The Lab for a deep dive into the motivations of talk radio listeners, with the findings presented at Nine’s digital ‘It’s Time We Talked’ presentation.

The research found talk radio listeners across Nine Radio stations remained highly engaged in 2020, with Nine commissioning the research with a view to assist marketers and media buyers on how best to engage with listeners.