The brands spending big on digital ads as Christmas nears
New data from digital marketing intelligence platform, Pathmatics has revealed the top brands spending big on digital ads in Australia in the lead up to Christmas.
And it is expected December’s ad spend will increase this month, with brands spending big in the lead up to Christmas, with Facebook being the channel of choice capturing almost two thirds (72%) of all digital ad spend.
Eugene Du Plessis, Pathmatics regional director Australia and New Zealand said: “Consumer electronic and fashion brands saw the biggest increase in spend, with consumer electronics increasing its overall spend by 26% and fashion increasing by a massive 72% compared to last year. What’s also interesting is the mix of top spenders in recent weeks. It’s not just the big brands like Google and Samsung spending big but we are seeing smaller, local brands like BondiBoost and The Oodie get in the mix, and invest significantly in digital ads to reach consumers.
