The comfort of stories – why consumers’ desire for captivating spoken word is only set to grow
Audio is thriving post-pandemic because, while we were all locked away, we craved human connection – and disconnection from screens, writes Leanne Cartwright-Bradford, head of Asia Pacific at Audible.
‘Languishing’ seemed to be the word to sum up how we all felt at the end of 2021.
There was a sense of joylessness, emptiness and stagnation.
With lockdowns well and truly behind us and as we continue to navigate life beyond being confined to our homes, we’ve barrelled our way through 2022 at breakneck speed.
