The Mumbrella Sports Marketing Awards shortlist revealed, plus AOC CEO Matt Carroll to speak at the Summit
Matt Carroll, CEO of the AOC, has been confirmed to speak at the Mumbrella Sports Marketing Summit as the full program is announced and shortlist for the Mumbrella Sports Marketing Awards revealed.
Carroll will speak about the lead up to Tokyo and the brand opportunity
Carroll will be joined by Francis Coady, Havas Sports & Entertainment GM in a special fireside chat to discuss the Australian Olympic effort for both athletes and businesses as well as brand integration into the Games. His tenure in sports administration includes time spent as the CEO of Australian Sailing, deputy CEO of Australian Rugby Union and GM of A-League and operations at the Football Federation of Australia.
The Mumbrella Sports Marketing Summit will be held on July 5 in Sydney, with the Sports Marketing Awards to be presented as the final session of the day. Earlybird tickets are on sale now, but end on Wednesday.
Julian Dunne will elaborate on the new brand platform for the AFL and diversity marketing
Also announced with the full program is head of marketing and insights for the AFL, Julian Dunne. This year the AFL released its ‘Don’t Believe in Never’ brand platform aimed at a broader audience and supporting diversity in the game at a variety of levels. Dunne will discuss the new platform, the positioning of the code and the results seen so far.
The opportunity for brands to save trust in sport and boost its reputation will also be explored with former Olympian and PwC director of US Immigration, Nikki Dryden. Dryden, who is also a judge and mentor at Hype Foundation’s Spin Lab Global Sports Accelerator, will explain the opportunities brands have to step in and help fix the trust issues in sport on a variety of levels, including in the community.
Former Olympian Dryden will illustrate how brands can save sport
Dryden will illustrate how brands have the power to govern sport and why this opportunity has been overlooked in the current climate of mistrust.
Tying into this is a session on how sports sponsorship has changed and what it will look like in the next 10 years. The Sponsorship Consultants’ founder Vicki Saunders will join community manager Charlotte Wood to reveal the twists and turns that sports sponsorship is expected to take in the near future, including how digital platforms will continue to reshape the opportunities.
Additional speakers confirmed include Nine Entertainment Co.’s director of regulatory affairs, Clare Gill, who will speak on the panel addressing gambling in sport, and PlayersVoice CEO Kerry McCabe discussing the death of the off-season thanks to new media platforms.
Mumbrella Sports Marketing Awards Shortlist announced
The shortlist for the Mumbrella Sports Marketing Awards has also been announced, with TLA Worldwide starring with six nods, including Sports Agency of the Year and Best Major Sponsorship or Partnership.
The Sports Marketing Award winners will be revealed in the final session of the Summit
R/GA, M&C Saatchi (both the Sports & Entertainment agency and the Sydney agency) and TSE with Bashful all came away with three shortlistings each while 7Sport, PlayersVoice and Cricket Australia will battle it out for Sports Media Brand of the Year.
There is only one shortlisted entry for Marketing Team of the Year, with the judges deciding that Fox Sports Australia was the only entry worthy of nomination.
The full Mumbrella Sports Marketing Awards shortlist
Sports Agency of the Year
KOJO
Nielsen Sports
TLA Worldwide
TSE
Sports Media Brand of the Year
PlayersVoice
7Sport
Cricket Australia (Digital)
Sports Ad Campaign of the Year
Don’t Believe In Never – Clemenger BBDO Melbourne with Finch, Generator Post, Sonar Music, Level Two Music, Nylon Studios, Chris Tovo, and Agent99 Productions for AFL
This Girl Can – Victoria – VicHealth with Sport England, The Shannon Company, Celeste Geer, and Okenyo for This Girl Can – Victoria
SMARTWiG – TSE with Bashful for The Star
This Is How We League – R/GA Media Group for National Rugby League
NAB Mini Legends Draft Campaign – NAB
Best Use of Sponsorship in a Single Campaign
SMARTWiG – TSE with Bashful for The Star
Zooper Dooper AFLX – Lion Dairy & Drinks with Starcom and AFL for Zooper Dooper AFLX
Cricket 17/18 – M&C Saatchi Sport & Entertainment with Ikon and One Green Bean for Commonwealth Bank
NAB Mini Legends Draft Campaign – NAB with Clemenger BBDO, Enthral, and TLA Worldwide (Melbourne) PR Media for AFL
Dustin Martin – Sponsorship Extension and Leverage – TLA Worldwide for PUMA
PR Idea of the Year
2017 Women’s Ashes – “I Beat…” A catalyst for Women’s Ashes Awareness – TLA Worldwide with Cricket Australia for Cricket Australia
This Is How We League – R/GA Media Group for National Rugby League
Social Idea of the Year
#RacetotheEmirates – TLA Worldwide with Emirates for Emirates
This Is How We League – R/GA Media Group for National Rugby League
Fancestry – M&C Saatchi Sydney for Optus Sports
The Richies – Nine’s Wide World of Sports for Nine’s Wide World of Sports
Marketing Team of the Year
Fox Sports Australia
Best Major Sponsorship or Partnership
IronMan – Brand Faction with Surf Life Saving Australia, Fox Sports & MCN, Mindshare, and Sydney Swans for Kellogg’s Nutri-Grain
NAB, Supporting Footy Since 2002 – TLA Worldwide with NAB and AFL for NAB
First Ever BBL and WBBL Games in the Northern Territory – Adelaide Strikers for Northern Territory Government
Nissan and Netball Australia Partnership, Strategy and Activation – Bastion EBA for Nissan Australia
Close Matters – Havas Sport & Entertainment with Present Company, Hausmann, and MediaCom for Procter & Gamble / Gillette
Levelling The Playing Field – M&C Saatchi Sport & Entertainment with Ikon and One Green Bean for Commonwealth Bank
Unmistakably Ours – Multi Channel Network for Bundaberg Rum
Best On-Ground Activation
Fresh Shout – MKTG with Shazam and Peazie for CUB – Carlton Draught
Shell V-Power VR Pit Stop – Traffik Group & Edelman Australia for Viva Energy Australia for Shell Australia
SMARTWiG – TSE with Bashful for The Star
Steve Waugh’s Perfect Day – Sydney Cricket & Sports Ground Trust (SC&SGT) with Avanade and Steve Waugh
Best Sports Presenter
Yvonne Sampson – Fox Sports
James Bracey – Nine’s Wide World of Sports
Damian is the head of content at Mumbrella, overseeing all content and editorial within the business. He has worked as a journalist and communications consultant across a number of industries for over 15 years. He has been with Mumbrella for more than three years, initially running event content. Damian was previously print editor of AdNews.
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topics
AOC
Julian Dunne
Kerry McCabe
Matt Carroll
Nikki Dryden
PlayersVoice
PWC
Sports Marketing Awards
Sports marketing summit
TLA Worldwide
