Thrifty features child riding a toy car in first TV ad for over a decade

Car rental hire company Thrifty has launched its first television commercial in over a decade with its latest ‘Smiles all the Way’ campaign.

Developed by Y&R the 30 second advertisement features a young boy riding a toy car in a shopping centre, showing off to two little girls who walk past with their parents.

The ad, backed to a remake of ‘When You’re Smiling’ produced by Nylon Studio, the ad focuses on the interaction between a Thrifty employee and the little boy as the Thrifty staffer adds more coins to the toy vehicle so the boy can continue to ride it.

‘Smiles All the Way’ aims to focus on Thrifty’s customer focused approach to its business.

Tom Mooney, CEO at Thrifty, said in a statement: “We have invested heavily in creating teams across the country that have a culture of being truly focused on the customer, shifting our attention to not just renting vehicles at the point of transaction but providing a service across all points of the journey that has customers smiling all the way.

“This new television campaign demonstrates how passionate we are about our new brand promise as we continue to build our position as Australia’s most-loved vehicle rental company.

“Price and location remain the key drivers of rental choice and with our affordable and convenient car & truck hire in more than 170 locations around Australia we can meet that need while remaining steadfastly devoted to providing great customer service every step of the way.”


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