Unilever marketing boss calls on WPP to improve creative offering

WPP needs to reinvent its creative leading edge, the company’s most important client has told an audience of marketers.

Weed: ‘Creative leading edge’ of WPP needs to be reinvented

The comments came from Keith Weed, Unilever’s global chief marketing and communications officer, in one of his final on-stage appearances before retiring after 35 years with the organisation.

Unilever is the world’s second biggest spending advertiser after Procter & Gamble, and probably WPP’s largest client. Its dozens of brands include Dove, Magnum, Rexona, Lipton and Omo.

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