Unilever marketing boss calls on WPP to improve creative offering
WPP needs to reinvent its creative leading edge, the company’s most important client has told an audience of marketers.
The comments came from Keith Weed, Unilever’s global chief marketing and communications officer, in one of his final on-stage appearances before retiring after 35 years with the organisation.
Unilever is the world’s second biggest spending advertiser after Procter & Gamble, and probably WPP’s largest client. Its dozens of brands include Dove, Magnum, Rexona, Lipton and Omo.