‘We wanted to reinvent ourselves’: Born Bred Talent’s GM on the agency’s refresh

Born Bred Talent has undergone an extensive rebrand, in a move recently appointed general manager Stephanie Scicchitano told Mumbrella is a “complete transformation”.

The work aims to reflect the agency’s commitment to innovation, creativity and authenticity, according to Scicchitano.

“The whole brand is getting a refresh,” she said. “So when it comes to the way we do pitching, the way we send our comms, the website, our offerings, it’s all getting refreshed.

“It’s our narrative, it’s our future and our philosophy.”