If you don’t think a value proposition is valuable – you’re doing it wrong
There are millions of articles about value propositions out there, but most of them miss a critical benefit of developing one, argues The Royals’ head of strategy Andrew Reeves.
Consult the internet and you’ll find countless references to Value Propositions. 126,000,000 results in fact. Yikes. Yes, people have written endless guides on how value propositions work, why they are important, how to write a great one, and so on.
So let’s add one more to the digital landfill, shall we?
No.
