Woolworths takes out full-page ads to explain toilet paper shortage and new COVID-19 safety measures

Supermarket giant Woolworths has attempted to explain its product shortages to consumers in a full-page ad.

In an open letter from CEO Brad Banducci titled ‘A little better every day’, Woolworths reminded consumers it’s actually only been six weeks since panic buying relating to COVID-19 (coronavirus) first began.

“Amazing as it might seem, we are still seeing almost double our normal demand for toilet paper,” Banducci explained, noting this equates to 20.5m rolls.

He conceded the brand isn’t where it needs to be with its toilet paper stocks, so pleaded with consumers to only buy what they need.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.